Tuesday, September 22, 2009

Bad PR - Bobby


Losing Kids:

“Pop princess Britney Spears lost custody of her children because she did not submit to a drug test or have a valid California driver's license, as demanded by a judge, her lawyer said Tuesday.
Monday a judge ruled after a closed-door hearing to hand custody to her ex-husband, aspiring rapper Kevin Federline.”
http://afp.google.com/article/ALeqM5hs-VxNXE1r_y01wki0CoXOjzvj5g

During Monday's custody hearing, Spears' former bodyguard accused the pop star of having "issues of nudity and drug use" since she returned from rehab, and reports of a planned "hit" on Federline emerged.
http://www.foxnews.com/story/0,2933,297107,00.h
tml

Spears, 25, was ordered last month to submit to drug tests after a judge found she engaged in "habitual, frequent, and continuous use of controlled substances and alcohol." From her days of teen superstardom to recent media attention over reports of erratic behavior, Spears has traveled a turbulent road.
http://edition.cnn.com/2007/US/10/02/spears.feedback/

Britney Spears' extended mental vacation that culminated in losing custody of and visitation with her two children cost her at least $716,000 in lawyers' fees, court documents obtained by the Associated Press show.
Spears, who recently settled the dispute with her ex-husband Kevin Federline, agreed to pay $250,000 to his attorneys, and the new documents show she owes more than $406,000 to another attorney, and $60,000 to yet another. Spears' father, Jamie, who is still the conservator of her estate, has said he plans to contest some of the bills
http://www.nj.com/entertainment/celebrities/index.ssf/2008/08/spears_6.html

As what everyone expected the pop-tart loses her custody finally.
She was photographed by a billion paparazzi breaking the law and driving without a valid California driver license with her kids in the car, so K-Fed's attorney went to court today, gain, and asked for his kids, again. And this time he got them. 

Fast Facts 
1. Spears and Federline married on September 18, 2004 
2. Divorced in July 2007 
3. Sean Preston born on September 14, 2005 
4. Jayden James born on September 12, 2006 
5. Spears hospitalized twice in January of 2008 for mental evaluation and treatmentPeople: Britney Spears Hospitalized Again for Evaluation (January 31, 2008) 
6. Spears granted supervised visit on February 23, 2008People: Britney Spears Visits with Her Boys (February 23, 2008) 
7. Spears awarded overnight visitation on June 24, 2008TMZ: Britney Can Tuck the Kids in at Night! (June 24, 2008) 
8. Custody settlement reached at 8: 00 p.m. on July 18, 2008OK! Magazine: Britney Ends Fight to Win Back Custody (July 18, 2008) 
http://www.mahalo.com/britney-spears-custody-battle


Shaving her Head:

The latest buzz on Britney Spears has a lot of people shaking their heads. 
It wasn't long ago that few thought or cared about what went on inside the mind of the pretty, perky pop star. Now, after she shaved her head in a bizarre episode that culminates a months-long saga of controversial behavior, it's the question being asked by her fans, her foes and the general public: What was she thinking? 
While psychologists and those around Spears speculate about the cause of her downward spiral, two things seems clear: The one-time pop princess is acting out and in dire need of help. 
The strands of hair Spears left on the salon floor were posted on e-Bay. There are reports the bidding reached $1 million before the auction was removed from the Web site, because the hair could not be authenticated.
http://abcnews.go.com/Entertainment/Health/story?id=2885048&page=1

Rumor has it that Britney Spears may have shaved off all her hair last weekend to avoid having it drug tested during her child custody battle with Kevin Federline. How much can you learn by testing someone's hair?
Alot. A bundle of hair about the thickness of a pencil can tell chemists what specific drugs someone has used and provide a rough timeline of when she used them. Narcotics like cocaine, meth, ecstasy, and PCP introduce toxins to the bloodstream that are then incorporated into each hair as it forms in the follicle. Urine and blood only retain evidence of these toxins for a week or so, but hair can hold on to them indefinitely. 
http://www.slate.com/id/2160383/

BRITNEY SPEARS shaved her own head to spite her mother and management, a new book has revealed.
"What few people knew was that Britney was rowing with her mum, LYNNE, who seemed to be incessantly reminding her of her motherly duties and responsibilities.
The head-shaving moment was the culmination of an escalating rebellion, heightened by heartbreak over her divorce and custody battle, that can be traced back to 2004 when Britney decided she no longer wished to conform, be controlled or take instruction."
http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/2462467/The-reason-why-Britney-Spears-shaved-her-head.html

"Britney has been through a tragic thing that hopefully will never happen again, shaving her hair was a sort of therapeutic thing for her."

Larry also goes on to speak about Britney seeking help "Britney knows that she needs help and is already going through counselling, she knows what needs to be done and is slowly re-building herself step by step."
http://www.hollyscoop.com/britney-spears/britney-shaved-her-head_9729.aspx

As we all have seen over the past couple of years, Britney Spears has been all over the tabloids. She has impacted Public Relations both in a positive ways and negative ways as well. When her name comes to mind negative thoughts run through people’s heads, this is because of the way that she portrays herself. Shaving her entire head, out of know where, does not bring a positive image to mind. The way situations are handles and dealt with draw the line between good PR and ad PR. On the negative side Spears brought the negative attention to herself by shaving her own head in a hair salon. This leads the public to make assumptions to what she was thinking, and the months of controversial behavior before this incident do not help her image. Some said that this was her giving a sign that she was in need of some help. That is a hell of a way to ask for help and support! Not only did this draw everyone’s attention to her, but it also made some wonder why she would do such a thing. Was it to cover up any drug use that was going on, that could have been tested through hair samples? When issues are not addressed properly it leads to assumptions being made, which leads to bad Public Relations. She should have addressed these issues behind closed doors to avoid the image that she has painted for herself. 

Another example of bad Public Relations was the custody battle for Spears and Federline’s children. Spears lost custody of her two children after driving with her sons in CA without a valid driver’s license, and for failing to submit a drug test. This leaves another negative image on the celebrity. This is exactly the point that we are trying to make, that if handled correctly this negative image would not have been so out of control. The unraveling of Spears’s image all started after the marriage of her and ex Kevin Federline. "Britney knows that she needs help and is already going through counseling, she knows what needs to be done and is slowly re-building herself step by step." These are the statements that reflect her. Issues need to be addressed otherwise they will all build up against you. You have to take responsibility of your actions, not try and cover them up. Public Relations is all about how you portray yourself to the media or an audience. During this time period Britney Spears did a very poor job portraying herself to the media, and the media thrived off of it, tarnishing her image.

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