Public Relations in the Field of Music
According to Ferguson Career Guidance Center, musical field public relations counselors’ main function is to create a positive image of his or her artist. Creating a good image is essential for the artist career. The public relations counselor first task is to evaluate people first impressions about the artist. If the artist receives negative feedback ; his or her public relations counselor is in charge of changing the public perception by rebuilding the client image. In order to accomplish this, the public relations counselor must outline a campaign for his or her client, and this might vary according to the demand of rebuilding the client image. The P.R counselor must know how to write press releases, organize press conferences, compile press information, and plan parties. P.R counselor must be familiar with the media by having a big list of media contacts to call upon and use when they need the press to be present for their clients.
Counselors must be used to work under great pressure; there are always constantly deadlines to meet, events to attend, and things to do. All counselors must be willing to work behind the scenes without expecting public recognition.
Salary
A public relations counselor can earn from $23,000 to $175,000, and in addition he or she can also earn 10% or 15% of his or her client income.
Advancement Prospects
A P.R counselor working in the musical field will always get more responsibility and more challenging clients.
P.R Counselor Skills and Personality Traits
P.R counselor must have excellent writing skills, and also he or she has to be creative in order to come up with great ideas for his clients a publicity. He or she must be musical industry savvy to create effectiveness in the campaigns.
http://www.fofweb.com/Careers/default.asp?ItemID=WE34
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