For many years now, Britney Spears has been known as “crazy, out of touch with reality, and unstable.” She went through many years of trouble including: divorce, custody battles, and hospitalization. Today Britney Spears is shown in a different light and is once again one of the biggest pop stars in the world.
Britney’s comeback began in January of 2008 when her father, James Spears, obtained the legal right to control all of her assets and money. He was also in charge of her career and personal life. James is even considering giving up this right in November after Britney is finished her current tour. Many have said that James “saved Britney’s life.”
Sources:
http://news.softpedia.com/news/Britney-Spears-Conservatorship-to-Come-to-an-End-117270.shtml
http://www.usatoday.com/life/people/2008-02-04-spears_N.htm
After the conservatorship began, Britney Spears has been trying to put herself in positive aspects of the media. The first thing she did was give to many charities. Britney donated to UNICEF and Idol Gives Back. She even visited a middle school in the Bronx to donate to the school’s music program. This allowed for the public to see that Britney was no longer in an unstable straight of mind. She was able to donate her money to those who need rather than spend it on the previous things she was buying, such as her extravagant shopping sprees.
Sources:
http://www.mtv.com/news/articles/1574175/20071113/lohan_lindsay.jhtml
http://justjared.buzznet.com/2008/04/10/britney-spears-idol-gives-back/
http://blogs.tampabay.com/juice/2008/10/britney-spears.html
Britney’s people also decided that they wanted to show Britney as a well-fit mother. Britney previously went through a nasty divorce and custody battle. She even lost custody of her two children for a period of time. Britney had to prove that she was in fact a good and deserving mother. She has promoted her mother skills to OK! Magazine and was quoted as saying, “I would die for my boys if that’s what it took to prove I loved them. I’d do anything for them.” Britney has been photographed with her children at parks, broadway shows, and hotels. Today, Britney has 50/50 split with her ex-husband Kevin Federline. She also has an extended agreement and is allowed to have her boys for majority of the summer while on tour. The promotion of Britney being a stable mother shows her fans that she is no longer selfish and thinks of her children first.
Sources:
http://www.theinsider.com/news/572880_Britney_Spears_Kids_Exposed_on_OK_Magazine
http://www.okmagazine.com/2009/06/no-more-kid-split-for-brit-in-summer-14902/
Since Britney’s personal life was beginning to get back on track, it was time for her professional life to follow. Britney began to record her sixth studio album in 2008. The album, Circus, was promoted by a hotline where fans could leave messages for Britney and some even had a returned call by the pop star. Britney did many live performances including Madonna’s “Sticky Sweet” Tour. Britney also promoted the album by a 60 minute documentary called “Britney: For the Record.” The documentary addressed her public meltdown and her comeback. The producers made Britney out to look sad and lonely as if she was trapped in her own little world. This documentary, released two days before her album debut, showed Britney in a completely different light. It showed her as a real person and a mother, not just as a broken old pop star. The documentary added a lot of excitement for Circus the album. The album later inspired a huge concert tour known as the same name. Billboard Magazine nominated the tour for “The Best Concert of the Year”. It has sold out in many countries.
Sources:
http://rosymediastudies.blogspot.com/2009/03/britney-spears-album-promotion-circus.html
http://www.piercemattiepublicrelations.com/2008/12/celebrity_pr_britney_spears_pr.html
http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/06-10-2009/0005041553&EDATE=
http://www.rollingstone.com/rockdaily/index.php/2008/06/20/britney-spears-back-in-the-studio-says-producer/
http://www.britneyspears.com
Britney seems to be on top of her game today. Almost like when she first broke into the scene in 1999. Without help from her PR team, publicist, and crew Britney would not be where she is today. Her career and personal life took such a hard hit by her unstable actions, Britney’s team had to be excellent to get her to where she is now.
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